Vsak dan sveze mleko– Fresh milk every day
*The Original Story appeared on Hartkeisonline.com by Kim Hartke with Headline: Supercenter Store Welcomes Raw Milk with Huge Fanfare. http://hartkeisonline.com/2009/12/01/supercenter-store-welcomes-raw-milk-with-huge-fanfare
Can you imagine driving up to your favorite Target store, parking the car, shopping, and on the way out of the store, stopping for a quick quart of your favorite raw milk in a glass or plastic bottle? The success of the Mlekomats in Slovenia thus far have paved the way for just that. Slovenian consumers can quickly and easily scoop up a quart on their way home, something totally unheard of in the US, where even possession of raw milk can be a crime in some states.
Customers are enjoying more and more raw milk as Mlekomats are spreading further and further throughout Slovenia. Just recently a mlekomat opened at the busy hipermarket E. Leclerc, a French chain store, which is located in a large shopping mall in Rudnik, a suburb of Ljubljana, the capital city. Leclerc has the selection of a Walmart, but more upscale- rather like a Target with groceries- thus the name “hipermarket.”
The opening of the Mlekomat was a special event, with live entertainment by a childrens’ buttonbox orchestra, and coverage by the radio station, Zeleni val -Green wave. Many customers shopping at the mall tried the milk machine.
See the coverage on the photo album from the Potokar FaceBook at the following site: Opening of the Mlekomat at LaClerc. On this page click: “album: otvoritev mlekomata” (opening of the Mlekomat) for more photos. For fun, join the Facebook Group “Sveze mleko-kmetija Potokar.” Fresh Milk from Potokar Farms here:
At the Mall, the Mlekomat is located directly outside the main entrance to the LeClerc store. At this location customers have easy accessibility and unlimited free parking. The farms which own and operate the machines in Slovenia, Kmetija Mis and Kmetija Potokar, are placing more and more machines in areas where customers live and have easy access. (kmetija=farm [kmeteeja])
Soon we anticipate drive-up mlekomats from these enterprising raw milk producers! Back to the US…we can only imagine how the US Raw Milk Police would deal with mlekomat machines on US soil ! Note: I contacted the Pennsylvania Department of Agriculture who told me essentially that these machines would not be allowed because they dispense “a hazardous substance.” Yet machines dispensing chocolate drinks, sodas, and fake fruit juices are operating in schools and workplaces freely.
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